What Event Lead Capture Apps Actually Write Into HubSpot, Salesforce, Marketo and Pipedrive (2026)

Which event lead capture apps sync with HubSpot, Salesforce, Marketo and Pipedrive?

HubSpot, Salesforce and Marketo: iCapture, Captello, Mobly, Popl, Momencio, Blinq. HubSpot and Salesforce: BoothIQ, Tendro. Pipedrive: Popl, Blinq.

That list counts documented direct connections only. Cvent LeadCapture documents Marketo and exports files for the rest. Captello, Mobly and Momencio also name Pipedrive, but nothing public says what lands there. Tendro's row is checked against our own connector code, not a marketing page.

Everything here is what public documentation said on September 10, 2026. It is a documentation audit, not a timing benchmark. "Not documented publicly" means the vendor's pages do not say; it does not mean the vendor cannot do it. "Claimed, fields not documented publicly" means a logo and a sentence, with nothing about what gets written.

This is Tendro's blog. Tendro's cells come from reading our own connector code, limits included, and the last section spells them out. Every competitor row rests on the vendor's public pages only.

Product names matter with Cvent. Its integration catalog covers the whole platform and says nothing about what an exhibitor's LeadCapture license writes; the Marketo release does name LeadCapture, which is the better evidence for that one path. iCapture is a separate product and belongs on its own line of the purchase spec. The Cvent integration catalog and the lead retrieval integration guide have the wider picture; the object tables below are the narrow one.

Coverage without the price gate is half the answer. A supported CRM can still sit behind a higher tier, a separate connector purchase or an organizer API order. Where nothing is published the cell says so; a missing price is not a free integration.

What does each app actually write into HubSpot?

Contact writes are widely documented; Company associations, Lead records, Notes and event attribution vary by connector.

Start with the receiving object, because "syncs to HubSpot" hides four different outcomes. A company name typed into a Contact property is context for a rep. An associated Company is a separate record with a relationship. A HubSpot Lead is its own object again, and a Note holds the conversation without turning the individual qualifiers into structured Contact properties you can segment on. Ask the admin which of the four the follow-up actually runs on.

The table names the writes the docs establish and leaves the gaps visible. "Standard fields" are spelled out where the source lists them. "Scan timestamp" means the capture time written into HubSpot, which is not the create date HubSpot stamps on the record.

Per-event mapping overrides are rare in the docs. Blinq maps fields per workspace; Popl documents a team, subteam and campaign hierarchy for integrations. Mapping scope belongs on the acceptance sheet next to the field names. Blinq configuration; Popl hierarchy.

A Marketplace listing answers the installation question and nothing else; it does not say which optional objects your subscription can create. Read the listing's shared-data section next to the connector guide, and put the exact app name in the test record. The HubSpot app selection guide ranks the field by sync depth.

Two vendors contradict themselves and that is worth a test. Popl's setup docs say Contacts while its HubSpot product page advertises Companies, Deals and custom objects. Mobly's guide alternates between Company-object language and company data on the Contact. Neither one earns an assumption that a Company association will show up in your account.

Reserve one stable property for the event identifier, then decide what a repeat visit does to it. A single latest-event property routes fine and loses history. The HubSpot event integration workflow plans the handoff; the payload limits above decide what is actually available to plan with.

What does each app write into Salesforce?

Lead, Contact and Campaign Member writes differ: verify the target object and existing-Contact behavior before enabling sync.

The revealing test is an existing customer. Create the test person as a Contact before you scan, then see whether the connector updates that Contact, creates a Lead next to it, or trips a duplicate rule. A clean new-Lead test cannot answer that, and it cannot tell you whether the person became a member of the right Campaign.

Campaign membership is its own deliverable. Lead Source says how you acquired someone; a Campaign Member ties them to one particular event, which is what influence reporting reads. Specify the member status your reports expect and what a rescan of an existing member does. Captello documents status control and Popl documents member-field mapping; both still need your status vocabulary filled in.

Ownership needs its own line on the acceptance sheet. A booth rep will scan a customer whose account team already owns the relationship. Decide whether that scan changes the owner, adds an activity for the rep, or leaves ownership alone, then test it on an existing record and read the owner ID that comes back.

The Salesforce event-lead setup guide covers the operational handoff. One correction to our own material: the Lead-only matching described here is what the code does, and it supersedes the broader Contact-matching wording on the Salesforce integration page. Your admin's duplicate rules should be set with that in mind.

What do event lead capture apps write into Marketo?

Person or Lead writes are common; list membership, Program membership and member-status changes need separate verification.

Ask for the program result, in those words. A person in the database, a name on a static list, and a program member with a status are three different outcomes, and only the third feeds attribution. The acceptance test opens the program after the scan and reads membership and status, whatever the product page promised.

Documentation age matters. Cvent's reachable LeadCapture release notes date from 2020, and its current learning index still lists Marketo LeadCapture guidance, so the path exists and is still referenced. What that leaves open is the current package entitlement and the program guide that would not load. Write both down for procurement rather than filling the hole with Cvent's platform-wide integration claims.

If the connector adds the person to a list and your own Smart Campaign sets the program status, that is two steps with two owners, and the second one failing leaves a correctly synced person out of the event report. Monitor the final status as well as the person create.

Notes need a named destination. Blinq excludes notes and AI summaries from its Marketo export outright; Popl describes a Person Notes property; Captello documents custom objects. Pick the one that puts the conversation where the follow-up team actually looks.

Tendro's Marketo integration page describes an on-request connector. The request should name the person fields, matching policy, target program and status transition before anyone calls it ready for a show; the Marketo event lead capture guide has the full spec.

Which event lead capture apps write into Pipedrive?

Popl documents Person writes; Blinq documents an API-token contact export. Several other vendors name Pipedrive without publishing fields.

Pipedrive has the thinnest public documentation in this set. A named integration proves the vendor claims one; it says nothing about whether a Person, an Organization, a Lead or a Deal gets created. Ask for the receiving object and one sample record, and treat the directory logo as a separate fact.

Popl's Organization ID field deserves a question. It is in the Person payload, which does not mean the connector creates a missing Organization. Ask how the ID is found, what happens when nothing matches, and whether an existing Person keeps its current organization on a rescan. Those are acceptance questions, not claims about Popl.

Create-only export changes booth procedure. Blinq's guide says later edits in Blinq do not update the exported Pipedrive record, so a rep who adds notes after the capture needs a rule for when export happens and where the later edits go. Blinq's manual-review option is the control to test against that sequence.

Roadmap wording needs a date check. Popl's guide still calls Pipedrive custom mapping forthcoming, with a target date that has passed. Ask for a current settings screen showing the field you need before mapping becomes a purchase condition.

For an on-request build like the one on the Tendro Pipedrive page, the request has to be a written object spec. "Send the lead" could mean a Person, a sales Lead, a Deal, a Note or an Activity, and Pipedrive treats each differently.

How fast do event leads reach the CRM with each app?

Published claims range from seconds to 10-minute batches; manual review, offline queues and export/import add separate delays.

The quotes below are vendor claims about the intended delivery mode, not measurements, and none of them is a deadline that survives bad venue WiFi or a CRM rate limit. Where a connector guide and a "real-time" headline disagree, the guide wins.

Measure the whole handoff, not the API call: capture time, upload time, the record appearing in the CRM, and the moment the rep can act. Keep the original capture time on retries so a delayed upload cannot pass for a fresh conversation. The real-time CRM sync guide walks that sequence.

Test a burst too. One desk scan proves the path; ten queued captures show ordering, duplicate handling and whether errors are visible. Decide the acceptable delay before you test, and if a human review step is deliberate, time it separately so it is not mistaken for a broken connector.

How do you integrate event lead capture with your CRM efficiently?

Map once, dedupe on email, preserve a durable event field, and test the complete write with a desk scan before the show.

Write a one-page acceptance spec that marketing ops and sales can both read. The event-to-CRM workflow is the wider process; the checklist below is what a connector has to demonstrate, on the exact CRM account, subscription and event configuration you will use at the show.

Use test data you can recognise: an email address you control, a qualifier with an obvious value, one distinctive sentence in the note, and an event identifier nobody can confuse with last year's show. Keep an expected-result sheet of destination fields and associations, so someone who did not configure the connector can review the test, and so a field that showed up in the app but never reached the CRM is caught.

Test repeats on purpose. Scan the same person under a second event and check the first event's relationship and note survived. Scan again with a different rep against an existing owner. Decide in advance whether those produce separate activities, update one note or keep the earlier qualification; there is no universal answer, only an explicit rule that both the connector and the CRM automation follow, with a named person handling exceptions before the doors open.

1. Choose the receiving objects. Write down the required person record and every associated record needed for follow-up. A sample requirement might be Contact plus Note and a durable event property. Another might be an existing Contact added to a Campaign with a selected member status. Make the expected CRM screen part of the acceptance evidence, and get the vendor to say which objects it creates, updates and associates.

2. Map fields once, then record overrides. List the standard identity fields, enrichment fields, qualifying answers, notes, event identifier and original scan time. Include the CRM field's internal name and accepted values. Mark which fields may overwrite an existing value and which must preserve it. The vendor question here is which fields are written by default, which need mapping, and whether mappings can change per event. Event-level overrides are documented for Tendro and campaign-level integration settings for Popl; do not assume that scope elsewhere.

3. Choose a matching policy. Email is a practical starting key when every captured person has a reliable address. Test an existing record, an alternate personal address and a missing email. For Salesforce, include an existing Contact as well as an existing Lead. Decide whether rescan data replaces, fills or appends values, and have the vendor state the exact dedupe key, the object search order, and what happens when several records match.

4. Preserve event attribution. Store an event identifier that stays stable when the display name changes. Decide separately whether you need Campaign membership, Program status, a Marketing Event relationship or a Pipedrive field. If your own automation supplies the final relationship, name the automation and its owner. From the vendor you need the attribution object or property written, the status set, and whether a rescan keeps previous event history.

5. Test delivery and ownership. Scan at a desk using the intended paid configuration, then inspect the actual CRM records. Check the capturing rep, assigned owner, notes, qualifiers and associations. Change an answer after the initial sync and inspect the result again, measured against the acceptance delay your team chose. The vendor should be able to say when a capture enters the CRM, what triggers later updates, and which log shows a failed write.

6. Rehearse disconnection and recovery. Capture while offline, edit the queued record, reconnect and inspect both the CRM result and the remaining queue. Then repeat a previously successful record to detect duplicate activities. Where offline captures are stored, how they replay, and who can see or retry failures are the three answers to collect. The offline booth capture guide covers the floor procedure; connector-specific replay guarantees remain something to verify.

7. Confirm the complete price gate. Record the capture subscription, CRM connector entitlement, CRM-side API access, optional objects and any organizer API fee. Tie the quote to the tested configuration and show date, with the vendor's written answer on which paid tier or add-on this exact path needs. Save the field map and successful test records with that answer, so a later plan change does not silently remove a required part of the handoff.

What breaks between the scan and the CRM?

Identity mismatches, required fields, subscription gates, API limits and offline queues can each interrupt an otherwise valid connection.

Personal emails split identity. Someone captured on a Gmail address may already exist under a work address, and email matching cannot join the two. Put that case in a review queue with a named owner, and never rewrite the captured address to force a match.

Required fields block writes. Salesforce requires Last Name and Company on a Lead (Lead form guidance) and your validation rules add more. Tendro fills placeholders for a missing name or company; your validation rules still have to accept them.

Subscriptions gate the later steps. HubSpot Leads need Sales Hub Professional or Enterprise with seats. Workflows exist across several Professional and Enterprise products, but automated marketing email from a workflow needs Marketing Hub Professional or Enterprise. Check the workflow object matrix against the one action you need.

API access comes before any of it. By default Salesforce Professional needs the API add-on and Enterprise includes it (edition guidance); Salesforce documents an exception for certain certified partner apps using approved API tokens, so ask whether your connector qualifies before buying the add-on. Rate limits then slow an authorised connection. Insist on visible failures, retries and a final success state, because a capture saved in the app is not a record accepted by the CRM.

Offline capture postpones delivery. The phone keeps the conversation while the CRM sees nothing. Put a reconnect check in the shift handoff, give ops a way to see records still waiting, and monitor the receiving object and the attribution result together so a half-success stays visible.

How does Tendro compare on CRM sync?

Tendro has native HubSpot and Salesforce sync; other connectors are built on request. Salesforce Campaign Member writes are on request.

This is Tendro's blog, and this section is our own connector code read on September 10, 2026, limits included. The under-10-second timing is a standing product claim on a live connection, not something this comparison measured. Where the public integration pages read broader than what follows, what follows is correct.

HubSpot gets a Contact upserted by email and one Note carrying the event name, the qualifying answers, free-text notes, the tag, and who captured and who owns it. Later syncs update that Note in place. An optional HubSpot Lead object is created with a name-and-company label, the tag as its label and the NEW_BUSINESS type; if HubSpot rejects it (no Sales Hub Pro seat), the Contact and Note still land.

Company is a text property on the Contact. There is no Company association, no Deal, no list membership and no workflow enrollment from Tendro; your workflows fire on the property changes you map. The event becomes a Contact or Lead property only when mapped, otherwise it lives in the Note. Lifecycle and source properties are not set automatically; if you want them written, map them. Read the HubSpot integration page with those limits in mind.

Salesforce gets a Lead and a Task, both updated on later syncs. Email matching searches Leads only, so an existing Contact can end up with a new Lead beside it unless your duplicate rules step in. The Task carries the event and the conversation; an event field and LeadSource are written only if mapped. Campaign Member on request means exactly that: the current connector writes no Campaign and no CampaignMember, and we wire it when a customer asks.

Pricing is $499 per event, unlimited team members, phones, and scans; CRM sync starts with the first paid event, not in the free trial, and a season quote with a volume discount from 10+ events is on the quote form. Tendro's HubSpot Marketplace listing is submitted, not live.

Mappings are team-wide with per-event overrides. Owner matching tries the assigned teammate first, then the capturing rep, by email. Qualifying answers and enrichment fields reach structured CRM fields only when mapped. Failed writes retry with backoff for hours; offline captures queue on the phone until it reconnects.

Marketo and Pipedrive are built on request from the existing sync layer, typically live within a day; you specify object, fields, dedupe key, and program or campaign membership. Neither exists in the code today, and a request that arrives the week of the show competes with the show for the same day.