01
Capture
Point a phone at whatever they hand you. Badge, card, QR code, handwritten note. Ten seconds per scan, then back to the conversation.
Universal lead capture · Any badge · Your own phones · No rentals
Captureevery lead.Follow up first.
One app for the whole booth team. Scan badges, business cards, QR codes, or the note you scrawled on a one-pager. Tendro enriches each capture and lands it in your CRM in under 10 seconds on a live connection, while the conversation is still warm.
Free desk trialTest scans and real enrichment at your desk, no credit card. CRM sync starts with your first paid event, $499 flat.
From the team behind event software for
§ 01 · The problem, by the numbers
In-person is expensive.
Lost leads make it worse.
Teams spend heavily to be on the floor, then hand the follow-up to a rented scanner and a CSV export. This is the industry's report card.
6%of marketers say they convert trade show leads extremely well (CMO Council/E2MA, 2013)
<10%of exhibitors use any lead qualifiers at capture (lead-retrieval vendors, via CEIR, 2018)
19%of marketers have no plan for the leads they collect (CMO Council/E2MA, 2013)
$400-700per device, per event, for the organizer rental scanner
§ 02 · Booth procedure
The field manual
Four steps. Capture, with its one-tap score, is all your booth staff touches; the rest runs itself.
02
Enrich
Tendro fills in what the badge left out. Enriched email, title, company, the account owner already in your CRM. Typing at the booth becomes the exception.
03
Score
Tag hot, warm, or cold at capture. Repeat visitors and multi-event prospects get flagged automatically, so reps call real intent first.
04
Sync
Every lead lands in your CRM with notes and event tag, matched against your existing records and routed by your own assignment rules.
§ 03 · How badge reading actually works
“The badge is a license plate. We read the print.”
— How it works, in one line
Most badge barcodes encode exactly one thing: a row ID in the organizer's database. The rental scanner reads it because the organizer rents you the decoder. That is the whole product.
Tendro reads the printed face. Name, company, title, sitting in plain sight. We OCR the print, enrich it into a full contact record, and label every field with its source: badge, QR, or enrichment.
Open QR codes get parsed. Locked ones get flagged as locked; the printed name and company still capture normally.
We would rather tell you how it works than have you find out at the booth.
Midwest Fastener Expo · Hall B
J. Ramirez
Director, Field Marketing
Halvorsen Industrial
4419-0072-A
- Printed faceOCR pulls name, company, and title. Enrichment adds email and company details like size and industry.
- BarcodeOpaque organizer ID. Meaningful only to the rented scanner. The organizer rents you the decoder.
- Source labelsEvery field in your CRM says where it came from: badge, QR, or enrichment.
§ 04 · Network conditions
Venue WiFi dies at peak. Scans keep working.
A show floor at 11am is concrete, steel, and thousands of phones sharing half-duplex WiFi. Every capture saves to the device first.
Scans queue locally, the app keeps moving, and the whole backlog syncs the second signal comes back. Nobody stands there watching a spinner while a prospect walks.
No reliance on organizer systems or venue setup. The floor can lose power and your queued scans are still on the phone. No hardware to rent, ship, or return.
FIG. C · Sync log, Hall B, 11:04 AM
Capture queueNetwork: down
Queued scans sync on reconnect · nothing waits on venue WiFi
§ 05 · Destinations
Lands where your team already works
Enriched, deduped, and routed on the way in. No manual entry, no import wizard.
Any API. If your CRM has a public API and is not listed, we build the connection in time for your first event; webhooks carry the lead anywhere else with full context. No CSV export, no cleanup in Excel. Every destination.
§ 06 · From a customer
Customer record · Udext
“Events used to mean chaos after the booth: manual CRM entry, lost follow-ups. Now every scan is in the CRM the same day, and follow-up goes out while the show is still running.”
Jay · CEO, Udext§ 07 · Proof of pipeline
Which events actually produce pipeline?
Every lead carries its event tag from first scan to closed deal, so revenue rolls up per show inside your own CRM.
Real intent first. The repeat-visitor flag lives on the CRM record itself, so it survives past the show and reps call the warmest hand first.
One shared record. The whole booth team sees the same notes, context, and history in real time. No duplicate work, no who-scanned-this.
Automated follow-up. Leads land in your CRM in seconds on a live connection, so follow-up sequences fire while the prospect is still on the floor; queued offline scans fire on reconnect.
Budget answers. Which shows produce pipeline, answered with CRM data, not gut feel.
The follow-up window is real. In HBR's audit of 2,241 companies, average lead response ran 42 hours and 23% never responded at all. That audit measured web leads; booth leads age no better.
§ 08 · Rate card
One flat rate per event
Organizer scanners run $249 to $735 per device, and every extra scanner is another line on the invoice. Tendro covers your whole booth staff for one flat rate. Every phone, every scan, every integration.
Running a full calendar? The season pass prices the year in volume: flat per-event rates that drop with volume.
Rate card2026 season
$499
Per event. Never per seat or per device.
- Unlimited team members · unlimited phones · unlimited scans
- Enrichment + scoring included
- Every integration · routing + event tags
- Offline capture with queued sync
The rental math, for comparison
Organizer scanner, app license to rented handheld$249-735 / device
Typical 3-rep booth, app package or a handheld each$625-2,200 / event
Tendro, same booth · every rep scans on their own phone$499 flat
Break-even is the second person on most organizer forms; every person after that is free, and the app stays on your team's phones for the next show at the same $499 flat rate. The rental goes back in the box.
Desk trial
$0Free trial · test scans + real enrichment at your desk · CRM sync starts with your first paid event · no credit card
Season pass
VolumeFull event calendar · flat per-event pricing · drops with volume
Priced to your calendar · request a quote
Run your own booth
Organizer, 8 shows a year$770 a show: three-pack $625 + 1 x $145$6,160
Tendro, 8 x $499 per event$3,992
$2,168 less
a year on Tendro, before printers, delivery and API fees on the organizer side. From 10 shows a year the per-event rate drops; the quote form has your number.
Organizer prices from public 2026 order forms, cheapest combination of licenses and packs, before tax and add-ons. Every form, line by line. Lock in your calendar.
Prove it at your desk before the show.
Test scans · real enrichment · preview the enriched record before it ever touches your CRM · no card, no procurement call
§ 09 · Straight answers
Questions teams ask before the first show
What kinds of leads can Tendro capture?
Tendro captures badges, business cards, QR codes, and photographed notes from any booth conversation. About ten seconds of booth time per capture, on the iPhones and Androids your team already carries.
How quickly do leads get into our CRM?
Scanned leads land in your CRM within 10 seconds of capture on a live connection, enriched, scored, and tagged to the event. Offline captures queue on the device and sync the moment signal returns, so nothing is lost and follow-up fires as soon as the lead lands.
What CRMs does Tendro integrate with?
Tendro connects natively to the major CRMs, Salesforce, HubSpot, Pardot, Marketo, Pipedrive, and Zoho, and to any CRM or tool with a public API. Not on the list? We ship the connection in time for your first event, and webhooks cover anything else from day one. Each capture lands enriched, deduped, and routed by your own assignment rules.
How do event leads get into Salesforce or HubSpot?
On a live connection, Tendro pushes each scanned lead to Salesforce or HubSpot through native OAuth in under 10 seconds. Offline captures queue and sync on reconnect. Each lead lands enriched, deduped, and tagged to its event campaign; no CSV export, no import wizard, and field mapping is configurable per team.
Which event lead capture tools integrate with CRM systems?
Universal capture apps connect natively to major CRMs; Tendro connects to Salesforce, HubSpot, Marketo, Pipedrive, and any CRM with a public API. The check that separates tools is native sync at scan time versus a CSV export after the show, so ask every vendor which one they mean.
Can Tendro read the data inside a badge barcode?
Most badge barcodes carry only an opaque registration ID, like a license plate, that no third-party app can resolve into contact data. Tendro reads the printed badge face instead. The camera reads the printed text (OCR), enrichment fills in the rest, and every field is labeled by its source.
What if the event uses encrypted badge QR codes?
Tendro still captures encrypted badges: it reads the printed face, where name, company, and title sit in plain sight, and enriches from there. Open QR codes parse normally, locked ones get flagged as locked, and where enrichment cannot confirm a field it says so instead of guessing.
Does Tendro work at every event?
Tendro works at any show that allows bring-your-own capture, which is most of them: it reads the printed badge face, no organizer contract required. A few shows restrict outside capture; ask us about yours and we will tell you straight.
Does Tendro work offline?
Yes. Every capture saves to the device first and the whole backlog syncs the moment signal comes back. No reliance on organizer systems or venue setup.
Why does venue WiFi matter for lead capture?
Venue WiFi is throttled and shared; McCormick Place caps complimentary WiFi at 768 Kbps and recommends wired lines for critical apps. Tendro queues every capture on the device and syncs on reconnect, so a dead network never costs a lead.
How accurate is the lead enrichment?
Enrichment accuracy is verifiable on your own cards before you pay. Every CRM field is labeled with its source, badge, QR, or enrichment, so you see what was read and what was inferred; run free trial scans and count the correct emails yourself. We would rather you measure than trust a marketing percentage.
How much does Tendro cost?
Tendro costs $499 per event as of 2026: unlimited team members, unlimited phones, unlimited scans, never per seat or per device. Organizer rental scanners run $400 to $700 per device per event; one flat rate covers the whole booth staff.
What does the free trial include?
The free trial covers 25 test scans and real enrichment at your desk, with no credit card. CRM sync starts with your first paid event, $499 flat for the whole team.
How does season pass pricing work?
The season pass prices a full event calendar: flat per-event rates that drop with volume. Send your calendar through the quote form and a person replies within four business hours with a per-event rate and a payment link; a demo is optional.
§ 10 · Last call
Follow up first at your next event.
We have seen the lead capture problem at thousands of events. Now we have fixed it.
One app. Any badge. No hardware rentals.