01
Capture
Scan the badge, business card, QR code, or a handwritten note. Ten seconds at the booth, then back to the conversation.
Integrations / Marketo
Marketing automation integration
Trade show leads, synced to Marketo
Tendro scans the badge, enriches it, and syncs a Marketo lead tagged to the event program, so nurture starts before the booth conversation cools.
Desk trial: test scans and real enrichment at your desk. Marketo sync starts with your first paid event. No credit card.
§ 01 · Sync
How does Tendro sync event leads to Marketo?
Tendro enriches each scan and syncs it to Marketo as a lead, tagged to the event program, in under 10 seconds.
02
Enrich
Tendro fills in what the badge left out: verified email, title, company, domain, firmographics. Typing at the booth becomes the exception.
03
Score
Tag each capture hot, warm, or cold. Repeat visitors and multi-event prospects get flagged, so reps work real intent first.
04
Sync
The enriched lead syncs to Marketo, tagged to the event program, and enters the nurture flow you have set for that campaign.
Tagging the lead to the event program at sync time is what makes program membership and acquisition reporting work later. A lead with no program is a lead you cannot attribute.
§ 02 · Field mapping
What fields land in Marketo?
Standard lead fields, the event program membership, and a source. Custom fields carry booth, note, and scan time for segmentation.
Tendro captureMarketo
- Email, title, companyLead fields
- EventProgram membership
- Source"Trade Show" / event
- Booth noteCustom field
- Scan timestampCustom field
Set program status for a booth scan as attended or responded, not the registration status you use for pre-show invites.
§ 03 · Offline
What happens when the venue WiFi drops?
Scans queue on the device and sync to Marketo when the signal returns, in scan order, with duplicates collapsed on email match.
Show floors run on congested WiFi and blocked carrier signal at peak. Every capture saves to the phone first, so the queue keeps moving while a prospect is still in front of you.
When the connection returns, the backlog delivers to Marketo in scan order. Nothing waits on the venue, and the real scan time rides along with the record.
§ 04 · Setup
How do I connect Marketo?
Connect Tendro to Marketo, map fields, point the event at its program and smart campaign, then run a test scan.
01
Connect
Ask for the Marketo connector from the chat bubble in the app. It is built on request from the existing sync layer, typically live within a day.
02
Map
Map captured fields to standard and custom lead fields.
03
Program
Point the event at its program and the smart campaign that runs your nurture.
04
Test
Desk-scan before the show and confirm the lead, the program membership, and the flow.
§ 05 · Attribution
How does event attribution work in Marketo?
Program membership on the event program is the attribution record. Acquisition-program reporting keys off it for event-sourced pipeline.
Keep one program per show so multi-event buyers stay reportable, and let the program period cost carry your event spend for ROI reporting.
§ 06 · Pricing
What does the Marketo integration cost?
$499 per event with unlimited team members, phones, and scans. Every integration included. Rental scanners run $400 to $700 per device.
One flat rate covers the whole booth staff. No per-seat license and no per-device rental, and the app travels to the next show while the rental stays behind.
A full calendar gets the season pass: flat per-event pricing that drops as you add shows. The free desk trial tests real scans and enrichment at your desk, no card; Marketo sync turns on with your first paid event.
§ 07 · Last call
Sync Marketo at your next event.
One app. Every event. No hardware rentals.