How much does Cvent LeadCapture cost?
Cvent publishes no pricing for LeadCapture. Third parties report around $250 per license per event, roughly $200-500 per show.
That number needs its label attached before anything else: it comes from third-party pricing roundups and competitor blogs, never from Cvent. No official figure exists anywhere on the vendor side, and neither the $250 per license nor the $200-500 range has ever been confirmed. Treat it as an order-of-magnitude signal, good enough to decide whether the sales call is worth booking, nowhere near good enough for a budget line.
Two structural details travel with the reported price, from the same third-party sources. The unit is a license per event, so a booth with three people scanning needs three licenses at every show, and the meter resets each time. And the tool reportedly works only at events managed on Cvent's platform. That second detail shapes the math more than the price does, and it gets its own section below. If a Cvent rep hands you a quote that lands somewhere else, trust the quote over this page.
Why is there no public price?
LeadCapture sells inside Cvent's event platform through a sales team. A public list price would anchor every quote, so there is none.
Cvent sells the way enterprise event platforms sell: a demo, a rep, and a quote shaped by your registration volume, your event calendar, and whatever else gets bundled from the suite. LeadCapture is one module inside that bundle, priced inside the conversation. A printed list price would anchor every negotiation against Cvent's own reps, so nothing gets printed.
This is house style rather than a LeadCapture quirk. iCapture, the universal capture tool Cvent acquired, sits behind the same gate: icapture.com now redirects to cvent.com, and its reported figure, from about $8,000 a year for unlimited use, carries the same unconfirmed label. The iCapture pricing breakdown runs that number in detail, and the iCapture alternatives page compares it at the feature level. Zoom out and quote-gating is the category norm. Almost nobody in lead retrieval prints a price, and the few that do get their own section below.
How does per-license per-event pricing add up?
At reported rates, 10 shows with 3 licenses at $250 each is about $7,500 a year, and it covers only the Cvent-managed part of a calendar.
Run the math with every input labeled: these are reported rates, so the output is illustrative, an estimate built on an estimate. Ten shows a year, three licenses per show, $250 per license comes to $7,500 a year. The figure moves linearly in both directions. Five licenses per show pushes it to $12,500. Five shows drops it to $3,750. Per-license per-event pricing has no volume floor and no cap; it meters your calendar times your booth headcount.
The line under the math matters as much as the total. That $7,500 covers the Cvent-managed portion of a calendar and nothing else, per the reported platform constraint. Shows running on other registration systems need a second tool, so a mixed calendar carries two capture budget lines. Worth setting beside iCapture, from the same vendor: reportedly from $8,000 a year for unlimited events on any show floor, a few hundred dollars from the illustrative LeadCapture total at ten shows. How per-event licenses compare against flat, per-seat, and per-lead structures is mapped in the pricing models breakdown.
What does it cost vs organizer rentals?
Reported at $200-500 per show, it undercuts organizer rentals at $400-700 per device per event, peaking near $735 onsite.
The context that makes the reported range look reasonable is the rental desk. Verified order forms put organizer lead-retrieval rentals at $400-700 per device per event, reaching about $735 onsite at the largest shows, and devices multiply by booth headcount. Against that anchor, a reported $250 license is cheap. The organizer badge scanner cost breakdown has the full order-form table and the season-level arithmetic.
One honest framing note. At a Cvent-managed show, LeadCapture is close to being the rental desk. It is the capture option sold by the platform running registration, which is exactly why it can resolve badge data there. So the rental comparison holds at Cvent shows and dissolves everywhere else, because at a non-Cvent show the rental desk belongs to a different vendor and LeadCapture is reportedly not on the menu at all.
When is Cvent LeadCapture worth it?
When your calendar runs on Cvent. At Cvent-managed shows it resolves real registration data behind the badge, which no universal app can do.
The all-Cvent calendar is the clean case. If your shows run on Cvent registration end to end, LeadCapture is the legitimate pick, and this page is not here to argue otherwise. At those events it resolves real registration data behind the badge, the actual contact record the organizer holds. No universal capture app can do that; universal tools read the printed badge face and enrich from there. Native resolution at a native show is a real advantage.
The install base backs the legitimacy up. LeadCapture holds a 4.3 on G2 across 2,138 reviews, the deepest install base in the category and an order of magnitude more reviews than most tools it gets compared against. Where the fit weakens is the mixed calendar, where the platform constraint turns one tool into one and a half budget lines. The Cvent LeadCapture alternatives page runs that comparison at the feature level rather than the price level.
What are the alternatives with public pricing?
Tendro at $499 per event with unlimited team members; BoothIQ Team at $999 per month billed monthly; and Momencio from $6,000 a year. All three publish list prices.
With BoothIQ, subscribe for the month of your show, then cancel; CRM sync requires quote-priced Enterprise.
Three tools will show you a number before a sales call.
Tendro is $499 per event with unlimited team members, with season-pass volume pricing for full calendars and a free trial. Disclosure, I build Tendro, so filter accordingly.
BoothIQ Team is $999 per month billed monthly, a public price on its own site.
Momencio starts at $6,000 a year, also a public list price, landing in the same magnitude as iCapture's reported figure.
One term worth decoding against the per-license model above: unlimited team members. Tendro's $499 covers the show, not the people at it, so the licenses-per-show multiplier disappears. A 5-person crew at one show is one $499 fee. Per-license pricing bills that same crew per scanner, per event, and the meter resets at every show.
How does Tendro price against it?
Tendro is $499 per event with unlimited team members, never per device, and it works at any show regardless of which organizer runs it.
Two structural differences, then the numbers. Tendro is priced per event, $499 flat with unlimited team members, never per seat, device, or license, so booth headcount stops being a multiplier. And it works at any show regardless of which platform runs registration, so one tool covers the whole calendar instead of the Cvent-managed slice. Season-pass volume pricing takes over for teams running a full season.
On data, the tradeoff is symmetrical and worth stating plainly. At a Cvent-managed show, LeadCapture resolves the registration record while Tendro reads the printed badge face, business card, or QR and enriches from there. At every other show, only one of the two is available. Captured leads sync to Salesforce, HubSpot, and any CRM with a public API. The event lead capture pillar covers the product side of the comparison.
The desk test costs nothing. Tendro's free trial lets you scan old badges and business cards and judge the enrichment on your own leads, no show required, and CRM sync starts with your first paid event. Start the free trial and run it against last quarter's badge stack.