How much does iCapture cost?
iCapture publishes no pricing. Third parties report it starts around $8,000 a year for unlimited users, events, and scans.
That figure needs its label up front: it comes from competitor blogs and third-party pricing roundups, never from iCapture or Cvent. Neither company has confirmed it, and I could not find an official number anywhere on the vendor side. Treat $8,000 as an order-of-magnitude signal, good enough to decide whether the demo is worth your time, nowhere near good enough to put in a budget line.
There is also no icapture.com pricing page left to check. The domain redirects to cvent.com, and the product now lives inside Cvent's suite behind a demo form. So every iCapture number in this post carries the same tag, reported, and the math below runs on that reported figure with the uncertainty priced in. If you get a real quote that lands somewhere else, trust your quote over this page.
Why is iCapture pricing quote-gated?
iCapture was folded into Cvent and icapture.com now redirects to cvent.com. Pricing sits behind an enterprise sales motion and a demo form.
Cvent absorbed iCapture into its event-tech stack, and Cvent sells the way enterprise event platforms sell: a sales team, a demo, a quote shaped by your event volume, your seat count, and whatever else gets bundled from the suite. A public list price would anchor every negotiation against their own reps, so there isn't one. That is standard behavior for software sold to procurement, and it tells you who the product is built for.
Before holding it against them, know that quote-gating is the category norm. Almost nobody in lead retrieval publishes a list price. Organizer rental desks quote per show, most capture vendors sit behind contact-sales forms, and the few that print real numbers are rare enough to get their own section below.
What do you reportedly get at that price?
Per third-party reports: unlimited users, events, and scans, plus enterprise-grade qualification workflows. It holds a 4.7 on G2 across 96 reviews.
The package definition carries the same reported label as the price, because it comes from the same third-party writeups. What they describe: no per-seat metering, no per-event license, no scan caps, and qualification workflows built for teams that treat booth conversations as structured data rather than a fishbowl of badge scans.
The G2 number is public and checkable: 4.7 across 96 reviews at the time of writing. And credit where due, iCapture built its name on serious universal capture, working any show floor regardless of which badge system the organizer runs. Teams that used it before the Cvent fold generally rated it well, and the review record backs that up. None of this post argues the product is weak. The open question is price fit, and only because nobody will print the price.
How does the reported price compare per event?
At a reported $8,000 a year, break-even against $500-per-event tools lands past roughly fifteen shows. Below that you prepay for unused volume.
The arithmetic is short. Divide the reported $8,000 by a $500-per-event tool and the crossover sits around sixteen shows a year. Run fewer than that and the unlimited plan has you prepaying for volume you may never use. Run more and unlimited starts winning, because show seventeen costs nothing while the per-event tool keeps billing. How each of the five pricing structures scales is mapped in the event lead capture pricing models breakdown. And every time the $8,000 appears in this math, it stays reported, never quoted.
Then the anchor that makes both options look cheap: organizer badge scanner rentals. Verified order forms put rentals at $400-700 per device per event, peaking around $735 onsite at the largest shows, and devices multiply by booth headcount. A 5-person booth doing 10 shows a year pays $25,000-35,000 in rentals alone. Against that baseline, a reported $8,000 unlimited plan and a $499 per-event fee with unlimited team members are both large savings, and the real decision is between the two of them. The organizer badge scanner cost breakdown covers why the rental line runs that high.
When is iCapture worth the quote process?
Enterprise field-marketing programs running 15+ shows a year with calendars inside the Cvent ecosystem and procurement that expects a sales cycle.
That profile is real and common. Run an enterprise field-marketing program with fifteen or more shows a year and the unlimited structure works in your favor. If your event calendar already lives inside Cvent, buying capture from the same vendor keeps the stack in one place. And a procurement team that expects a sales cycle will not blink at a demo-gated price; for them the quote process is Tuesday.
Two things to bring into that call. First, if most of your shows are Cvent-managed, ask the rep to also price Cvent LeadCapture, reported around $250 per license per event and limited to Cvent-managed events, against the unlimited plan; the Cvent LeadCapture alternatives page shows what the fenced product gives up. Second, compare on capability, and the iCapture alternatives page runs that comparison at the feature level. If the profile above is you, iCapture is a legitimate pick. Get the quote.
What are the alternatives with public pricing?
Tendro at $499 per event with unlimited team members; BoothIQ Team at $999 per month billed monthly; and Momencio from $6,000 a year. All three publish list prices.
With BoothIQ, subscribe for the month of your show, then cancel; CRM sync requires quote-priced Enterprise.
Three tools will show you a number before a sales call.
Tendro is $499 per event with unlimited team members, with season-pass volume pricing for full calendars and a free trial. Disclosure, I build Tendro, so filter accordingly.
BoothIQ Team is $999 per month billed monthly, public on its own site, and you only pay during the months you go to events. Tight-season teams can switch it off in the quiet stretches.
Momencio starts at $6,000 a year, $100 per seat per month billed annually with a 5-seat minimum, also a public list price. It lands in the same magnitude as iCapture's reported figure, with the difference that Momencio prints its number.
One term worth decoding: unlimited team members. Tendro's $499 covers the show, not the people at it, so a 5-person crew is one $499 fee and there is no per-seat math. Per-seat models bill that same crew five times. The best event lead capture apps roundup puts these tools side by side on capability rather than price.
How should you decide?
Count your calendar, your Cvent share, and your procurement style. 1-10 mixed shows favor per-event pricing; 15+ enterprise shows justify the quote.
Three inputs decide this. How many shows you run a year. How many of them are Cvent-managed. And whether your procurement expects a sales cycle or a checkout page.
Running 1-10 mixed shows and syncing leads into your own CRM: per-event transparent pricing wins on the math above and on never needing a sales call to learn the price. Running 15+ enterprise shows, or a calendar that lives inside Cvent end to end: book the demo, get the real iCapture quote, and compare it against the reported figure on this page. If the quote comes in well under $8,000, the unlimited math moves further in its favor. The event lead capture pillar covers the product side of that comparison.
The desk test costs nothing either way. Tendro's free trial lets you scan old badges and business cards and judge the enrichment on your own leads, no show required. CRM sync starts with your first paid event. Start the free trial and run it against last quarter's badge stack.